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Event Cap Functionality in Marketo

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Introduction: Ever had a "whoa" moment when your event seats filled up faster than a blink? It's a bitter-sweet situation, right? You're excited that your event is a hit, but also stressed because you're now overbooked.  Breathe easy, because we've found a solution in Marketo's Event Cap functionality . Before Jumping down to the Event CAP functionality, Do you have any other solutions in your mind? Please comment your ideas and workarounds below the comment section. Our old-school method was to manually check the registrations every day. If numbers got too close to the cap, we'd send out an alert email for each new registration and manually shut down the registration page when count reached the limit. But this method isn't foolproof, and sometimes, we'd still end up overbooked. Marketo Event CAP functionality: To access it, just go to the Overview tab in any Event Campaign in Marketo, and under Program summary, voila - you'll see Event Cap...
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Velocity Scripting: Power of Personalization

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Unleashing the Power of Personalization: A Closer Look at Velocity Scripting in Marketo Introduction: In today's digital marketing landscape, personalization is key to capturing audience attention and driving engagement. One of the powerful feature that Marketo offers to achieve this is Velocity scripting. In this blog post, we'll dive into the world of Velocity scripting, exploring its purpose, benefits, drawbacks, and how it compares to dynamic content in Marketo. We'll also provide you with step-by-step examples to help you understand and utilize this robust feature. What is Velocity Scripting? Velocity scripting is an invaluable scripting language integrated within Marketo's platform. It empowers marketers to infuse their marketing campaigns with highly personalized and dynamic content. By embedding logic and variables directly into email templates. Velocity scripting enables marketers to tailor content based on each individual recipient's data. Why Use Velocity...
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Step-by-Step Guide: Capturing Tracking IDs with URL Parameters and Referrer Parameter in Marketo Form

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How to Identify the Lead Source Using Marketo Forms Introduction: When promoting your page through various channels like emails, social media, and webpages, it's crucial to understand which source brings in the leads or customers. In this blog post, we'll explore the technical aspects of implementing lead source identification using Marketo forms in a simple and effective manner. Segregating Links Based on Promoted Media To begin, categorize your links based on the media used for promotion, such as social media, webpages, email campaigns, or personal sharing through. Let's proceed with an example throughout this guide. Imagine you have a registration page with a Marketo form at "https://www.example.com/download.html". The goal is to promote this page through emails and LinkedIn and track registrations from each source. Create Tracking URLs for Different Campaigns: Generate unique tracking URLs for each campaign using tools available for creating tracking IDs. For ...
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