Step-by-Step Guide: Capturing Tracking IDs with URL Parameters and Referrer Parameter in Marketo Form
How to Identify the Lead Source Using Marketo Forms Introduction: When promoting your page through various channels like emails, social media, and webpages, it's crucial to understand which source brings in the leads or customers. In this blog post, we'll explore the technical aspects of implementing lead source identification using Marketo forms in a simple and effective manner. Segregating Links Based on Promoted Media To begin, categorize your links based on the media used for promotion, such as social media, webpages, email campaigns, or personal sharing through. Let's proceed with an example throughout this guide. Imagine you have a registration page with a Marketo form at "https://www.example.com/download.html". The goal is to promote this page through emails and LinkedIn and track registrations from each source. Create Tracking URLs for Different Campaigns: Generate unique tracking URLs for each campaign using tools available for creating tracking IDs. For ...